
hi! happy you're here
I'm Ashley.
From a very young age, I leaned into the world of art and creative expression. Creativity became a form of escapism, a treasured outlet where I could explore my fascinations. Following the lead of my curiosities—in fashion, interior design, photography, and graphic design—became the catalyst to self-discovery.
When inspiration strikes, I’ve always felt compelled to share the richness I see through my lens, so I took to blogging back in 2005.


Through the years, I created a few blogs as I continued to experiment with what made me tick. In the fall of 2011, after moving to San Francisco, I decided to start fresh. A very pivotal point in my life was unfolding and I felt inspired by all of the change and possibility ahead as I navigated making a new life for myself. Putting together my first apartment, creating new lifestyle rituals, learning my way around the city—it was a new beginning that changed my life forever.
I spent my weekends and evenings around my 9-5 creating for my blog. With time, consistency, and a devotion to this long-lived hobby, I took a leap of faith and went full-time with my site in 2016. One of the best decisions I've made. It has been a gift being able to do what I love for a living—I would have never thought possible had someone told me this back when I first started. Very grateful for all opportunities this space has brought me and to the kind community that I've cultivated who support and believe in me. I wouldn't be here without you. It means a lot, so thank you to those who read and follow along.